Toyology
What I didVisual Identity
Concept Packaging Design
Environmental Branding
Merchandise Design
IndustryEvents · Education
Timeline
3 weeks
Toyology is a conference that helps parents and educators better understand how toys influence childhood development, identity, and gender. This visual identity uses bold colors, playful icons, and a chunky typeface to reflect the fun, youthful world of toys—while also hinting at deeper conversations happening at the event. The branding is designed to feel both approachable and thought-provoking, making space for serious ideas in a fun, friendly environment.