Lac Resort
What I did
Visual Identity
Environmental Branding
Merchandise Design
Industry
Hospitality
Timeline
3 weeks
Lac is a luxury resort branding concept set in Da Nang, Vietnam, inspired by Dong Son civilization, one of Southeast Asia's most visually rich and least represented ancient cultures. The Dong Son people, known for their intricate bronze drums and geometric visual language, were skilled traders and seafarers whose artifacts have been found across the entire Southeast Asian archipelago. The brand draws from that world, translating 3,000 year old motifs into a contemporary luxury identity that is confident, specific, and fully rooted in Vietnamese culture.
Gao Restaurant
GaGao is the signature restaurant of Lac Resort, named after the Vietnamese word for rice. The brand balances traditional Vietnamese culture with a bold, contemporary visual identity, drawing from Dong Son iconography while speaking a modern graphic language. Playful but grounded, Gao is a restaurant that takes its food seriously and its personality lightly. Everything on the menu is rooted in Vietnamese tradition, cooked over open fire, and served without compromise.