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About


Brand Revival:
The University of Kansas

What I did
Visual Identity
Logo System
Typography & Color
Poster Design
Merch & Mockups

Industry
Higher Education · University Branding
 Timeline
3 weeks 
KU already has one of the most iconic looks in college sports: the Trajan type, the classic Jayhawk, the whole vibe is super recognizable. However, the world (and design standards) have undergone significant changes, and KU’s identity system doesn’t always feel sufficiently flexible for modern use across digital, print, and campus environments.

For this student brand revival, my goal was to keep what people love about KU, while refining it into something cleaner, more consistent, and easier to use today. I built a system that feels more current and confident, with a refreshed typographic voice, a tighter color palette, and a simplified Jayhawk mark that can work at any size without replacing the full mascot illustration.












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